Civil Litigation,
Intellectual Property
Apr. 17, 2019
Millennials changed marketing; will they change our approach to trademarks, too?
[TOP IP] A simple search for "millennials" and "marketing" instantly yields a plethora of results on "how to market to millennials," "what millennials want from a brand," and more. Here are a few ways millennials have impacted trademark law already.
A simple search for "millennials" and "marketing" instantly yields a plethora of results on "how to market to millennials," "what millennials want from a brand," and more. Brands are actively attempting to appeal to millennials -- those born between 1981 and 1996 who tend to use more communications, media and other digital technologies. Procter & Gamble has gone so far as to submit trademark applications for common digital acronyms dubbed by millennials, includin...
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