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Law Practice,
Ethics/Professional Responsibility

Dec. 13, 2019

Professional responsibility: Rules regarding lawyer advertising

The floodgates protecting truly professional conduct of the legal profession were opened on June 27, 1977, the day the U.S. Supreme Court announced its decision in Bates v. State Bar of Arizona, eliminating prohibitions against lawyer advertising.

A. Marco Turk

Emeritus Professor
CSU Dominguez Hills

Email: amarcoturk.commentary@gmail.com

A. Marco Turk is a contributing writer, professor emeritus and former director of the Negotiation, Conflict Resolution and Peacebuilding program at CSU Dominguez Hills, and currently adjunct professor of law, Straus Institute for Dispute Resolution, Pepperdine University Caruso School of Law.

Watching television, listening to the radio, or reading print these days exposes the audience to a plethora of incessantly recurring lawyer advertising. The culminating effect is a bombardment like the carnival barker's over-the-top attempt to lure potential customers, not unlike used car salespeople. The floodgates protecting truly professional conduct of the legal profession were opened on June 27, 1977, the day the U.S. Supreme Court announced its decision in

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