Entertainment & Sports,
Contracts
Jan. 7, 2020
Kit deal battle: Liverpool, New Balance and Nike
Once upon a time, there was a love triangle between the Liverpool Football Club, New Balance and Nike.
Victoria Burke
Scott + Scott Attorneys at Law, LLPEmail: vburke@scott-scott.com
Victoria is an adjunct professor of Fashion Law at Southwestern Law School.
Once upon a time, there was a love triangle between the Liverpool Football Club, New Balance and Nike. Liverpool had lost the spark it once had for New Balance, and decided to explore other options. Nike courted Liverpool, and soon both wanted to become engaged (in a new sportswear kit deal). New Balance tried to woo back Liverpool by enforcing the matching clause in their original contract. Liverpool obliged those terms by sending over the Nike offer for potential ma...
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