Intellectual Property,
Government,
Data Privacy
Jul. 2, 2020
Deepfakes: dangers and developments
To combat the risk posed by deepfakes, California enacted two new laws, which went into effect at the beginning of 2020.
Stan Gibson
Partner
Jeffer Mangels Butler & Mitchell LLP
1900 Avenue of the Stars
Los Angeles , CA 90067
Email: SGibson@jmbm.com
Jessica Newman
Associate
Jeffer Mangels Butler & Mitchell LLP
1900 Avenue of the Stars
Los Angeles , CA 90067
Email: JNewman@jmbm.com
In April, State Farm debuted a commercial that appeared to feature footage from 1998 of ESPN's Kenny Mayne making startlingly, even eerily, accurate predictions. These "predictions" included using the phrase "it's lit" and referencing the now infamous 2012 "butt-fumble" by the New York Jets. Fans were generally delighted by the ad, finding State Farm's use of technology both entertaining and clever.
The ad was generated using "deepf...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In