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Intellectual Property,
Civil Litigation,
9th U.S. Circuit Court of Appeals

Feb. 5, 2021

Lanham Act applies to third-party nutritional guidebook

The 9th Circuit recently held that a nutritional guide could constitute commercial speech subject to the Lanham Act where the plaintiff alleged that the publisher of the guide had undisclosed financial dealings with a competitor.

Pooja S. Nair

Partner
Ervin Cohen & Jessup LLP

Email: pnair@ecjlaw.com

Pooja is a litigation attorney who has represented clients in the health care, life sciences, and banking industries in state and federal court, and has handled delicate compliance issues and internal investigations. She is a member of the firm's food and beverage department.

On Jan. 22, a divided panel from the 9th U.S Circuit Court of Appeals ruled 2-1 that a nutritional guide could constitute commercial speech subject to the Lanham Act where the plaintiff alleged that the publisher of the guide had undisclosed financial dealings with a competitor. Ariix, LLC v. NutriSearch Corporation, 19-55343 (9th Cir. Jan. 22, 2021.).

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