Law Practice
Nov. 10, 2021
The Next Generation of Jurors
Fact: If you’re going to trial in January 2022, you may have a juror born in the year 2004 on your jury, so you need to understand how the younger generation of jurors of so-called Generation Z feel about the issues your trials involve.
Harry Plotkin
Harry is a nationally renowned, Los Angeles-based jury consultant and leading voice in the field of juror decision-making and persuasion. As a trial consultant, he has selected more than 550 juries in civil trials with some of the best trial lawyers in California.
One of the many challenges that trial lawyers face is the reality that the jury pool is always changing -- and not just because of the recent COVID pandemic. Each generation (and micro-generation) of jurors has remarkably...
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