Consumer Law
Jan. 5, 2022
AB 1084: California mandates gender-neutral retail departments
Under the new law, retail department stores that sell childcare items or toys must maintain a gender-neutral section or area, to be labeled at the discretion of the retailer, that contains a “reasonable selection” of items and toys, regardless of whether such items and toys have been traditionally marketed for girls or boys.
Argie Mina
Associate
Kirkland & Ellis LLP
Email: argie.mina@kirkland.com
Argie is an Intellectual Property litigation associate in the firm's Los Angeles office and serves as co-chair of the Los Angeles office's PRIDE (LGBTQIA+) affinity group.
On October 9, 2021, California enacted Assembly Bill 1084, which will be codified at Civil Code Sections 55.7 and 55.8, regarding gender-neutral retail departments. Under the new law, retail department stores that sell childcare items or toys must maintain a gender-neutral section or area, to be labeled at the discretion of the retailer, that contains a "reasonable selection" of items and toys, regardless of whether such items and toys have been traditionally marketed...
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