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Consumer Protection Law

Jun. 18, 2024

Dough you know? Unpacking recent claims of false advertising against Kroger's Carbmaster bread

The legal battle against Kroger serves as a reminder of the critical role played by regulators and consumers in holding corporations accountable for their advertising claims.

James R. Molen

Partner, Greenberg Glusker LLP

Litigation Department

2049 Century Park East, Suite 2600
Los Angeles , CA 90067



If it sounds too good to be true, it probably is.

This is the message of a recent lawsuit filed by the district attorneys of Santa Barbara and Ventura counties against Kroger, the parent company of such popular supermarket chains as Ralphs and Food 4 Less, alleging claims of false advertising and violations of California’s unfair competition laws. At the heart of the lawsuit lies Kroger’s “Carbmaster” line of bread items, marketed as “a he...

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