This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Consumer Protection Law

Jun. 18, 2024

Dough you know? Unpacking recent claims of false advertising against Kroger's Carbmaster bread

The legal battle against Kroger serves as a reminder of the critical role played by regulators and consumers in holding corporations accountable for their advertising claims.

James R. Molen

Partner, Greenberg Glusker LLP

Litigation Department

2049 Century Park East, Suite 2600
Los Angeles , CA 90067

Email: JMolen@GreenbergGlusker.com

Shutterstock

If it sounds too good to be true, it probably is.

This is the message of a recent lawsuit filed by the district attorneys of Santa Barbara and Ventura counties against Kroger, the parent company of such popular supermarket chains as Ralphs and Food 4 Less, alleging claims of false advertising and violations of California’s unfair competition laws. At the heart of the lawsuit lies Kroger’s “Carbmaster” line of bread items, marketed as “a he...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?