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Entertainment & Sports

Jul. 18, 2024

Preparing the next generation of women athletes for NIL opportunities

Female athletes need to leverage the opportunities afforded by the new NIL landscape while they can, including building a brand, merchandising, and hosting camps and clinics. Sports lawyers can help their athletes make wise decisions, including navigating the NIL landscape, ensuring they do not unwittingly sell lifetime rights, and positioning them for a professional career.

Frank N. Darras

Founding Partner, DarrasLaw

Email: frank@darraslaw.com

Western State Univ COL; Fullerton CA

The New York Times

Some say the success of women's sports in recent years is largely attributed to the opportunities offered via college athletics and Olympic games. Top sports such as basketball, gymnastics, and softball have their built-in fanbases at schools and thanks to new rights allowing players to license their name, image, and likeness (NIL), they have the long overdue ability to attract sponsors and earn real compensation.

Women's professional leagues have not yet fully harnessed t...

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