Intellectual Property,
Entertainment & Sports
Aug. 29, 2024
SAG-AFTRA agreement with Narrativ allows actors to monetize digital replicas of their voice
SAG-AFTRA has finalized an agreement with Narrativ to allow actors to monetize digital replicas of their voices for use in digital audio ads, addressing key concerns about consent, compensation, and control.
Christina Gagnier
Partner, Jeffer Mangels Butler & Mitchell LLP (JMBM)
Nate Shaw
Partner, Jeffer Mangels Butler & Mitchell LLP (JMBM
Michael Strub
Jeffer Mangels Butler & Mitchell LLP (JMBM
Shutterstock
Finalized last week, SAG-AFTRA has
reached a deal with the AI platform Narrativ to allow
its members to license digital replicas of their voice for use in digital audio
ads. This agreement will serve as an Addendum to SAG-AFTRA's existing Audio
Commercials contract.
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