Technology,
Civil Litigation
Sep. 6, 2024
Most people want to see fewer ads online. These plaintiffs say they didn't see enough.
A lawsuit accuses Google of cutting off a key demographic from seeing certain advertisers' content.
Alphabet Inc., parent company of Google, deprived elderly users of "valuable" advertising for financial and insurance services, among others, a proposed class action claims.
The plaintiffs called the alleged scheme "simple and crude" in the complaint, claiming that Google takes the birthday information it collects from other sources, such as its Gmail service, to aid insurance and financial services companies in crafting "targeted advertising" that exc...
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