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Intellectual Property,
Entertainment & Sports

Oct. 16, 2024

F1 company pursues trademark claim against ex-team manager's book

In successfully arguing for dismissal of the lawsuit, defense attorneys argued that if the plaintiff's theory prevailed, any athlete's or coach's memoir could be liable for trademark violation by including a photo of the author in a team uniform.

The company that owns Haas Formula LLC gave notice it will appeal dismissal of its claims that the auto racing team's former manager used the company's logo without permission in images published in his autobiography.

The complaint by parent company Haas Automation, filed by SoCal IP Law Group LLP partner Marina L. Lang, claims former team principal Guenther Steiner infringed the brand's trademarks by including logos and other branded elements in his 2023 autobiography...

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