Intellectual Property
Oct. 23, 2024
The branding of a president
Political branding has been utilized since the early days of the Republic, with increasing efforts in the last 30 years to dominate campaign messaging.
Steven P. Hollman
Partner, Sheppard Mullin Richter & Hampton LLP
Business Trial Practice Group
Shauna Miller Wertheim
Co-Managing Partner , The Marbury Law Group PLLC
11800 Sunrise Valley Drive 15th Floor
Reston , VA 20191
Email: SWertheim@marburylaw.com
Wertheim is co-managing partner at The Marbury Law Group, PLLC, and head of Marbury's Trademark, Copyright and Global Brand Protection practice.
Political branding has been around since the early days of the Republic, but the past 30 years have seen increasing efforts to use political branding to dominate the messaging of political campaigns. After all, a campaign or political organization that can monopolize a message with broad voter appeal may realize a distinct advantage in an election campaign.
Take, for example, the conservative organization Concerned Women for America, which underto...
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