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Intellectual Property

Feb. 19, 2025

Chime sues Kikoff in trademark dispute over which is 'most loved'

Chime Financial Inc. has filed a trademark infringement lawsuit against competitor Kikoff Inc., claimingthat the upstart fintech company is misleading consumers by using a slogan similar to Chime's own trademarked tagline.

Chime Financial Inc., a financial technology company based in San Francisco, accused upstart competitor Kikoff Inc. of illegally co-opting its slogan and other aspects of its advertising campaign in a trademark infringement lawsuit.

Chime, now worth $24 billion, claims that Kikoff is confusing the public by using a tagline similar to Chime's trademarked tagline "THE #1 MOST LOVED BANKING APP" despite the plaintiffs' "early and unambiguous" objections t...

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