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Technology,
Data Privacy

Feb. 20, 2025

Frontier Airlines zaps user data to TikTok before they read warning, suit says

A lawsuit claims Frontier Airlines uses TikTok software to secretly track and identify website visitors for marketing, violating California privacy laws before users can consent.

Wendy Miele. Photo courtesy of Tauler Smith LLP

A woman who visited Frontier Airlines' website accused it of unlawfully using tracing software created by TikTok to learn the identify of anonymous users so the data could be used for marketing, according to a federal lawsuit.

The complaint, transferred to the Central District of California on Wednesday, claims Frontier uses this de-anonymization process without the users' consent, in violation of the state's trap and trace law - Section 638.51.

A lead attorne...

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