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Environmental & Energy,
Class Action

Feb. 28, 2025

Apple sued over 'carbon neutral' watch claims

A federal lawsuit accuses Apple of misleading consumers by touting its Apple Watch Series 9 as "carbon neutral" using dubious carbon credits.

 Apple sued over 'carbon neutral' watch claims
Shutterstock

Apple Inc. was accused of falsely advertising its recently launched Apple Watch line as "carbon neutral" by marketing pre-existing environmental projects as innovations to strengthen its brand and applying "carbon credits" to make up for excess emissions.

The putative class action complaint, filed Wednesday in federal court in San Francisco, called Apple's environmental statements surrounding the September 2023 launch of its Apple Watch Series 9 "fals...

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