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Data Privacy,
Contracts

Mar. 4, 2025

Lawsuits claim browser extensions divert content creator earnings

A wave of lawsuits against Rakuten Inc. alleges that the company's browser extension is diverting affiliate commissions away from social media content creators. Plaintiffs' attorneys argue the cases highlight an industry-wide issue that could reshape the affiliate marketing landscape.

Plaintiffs' attorneys said Monday that a recent wave of putative class actions against Rakuten Inc. by social media content creators over allegedly stolen commissions is a symptom of an "industry wide problem" and that the lawsuits will "change the affiliate marketing marketplace."

Since Feb. 13, four separate complaints have been filed against Rakuten in the Northern District of California, all by social media content creators claiming the company's co...

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