Civil Litigation
Mar. 5, 2025
Lawsuit claims "pheromone" perfumes are a scam
The complaint, filed in Sacramento, alleges false advertising and seeks damages for misled consumers.
A complaint filed in federal court in Sacramento makes a novel claim: The nose does not know.
"Popular fragrances being sold online claim to have 'pheromones' that are scientifically proven to attract other people using natural chemicals and scents," wrote Benjamin Heikali, co-founder and managing partner of Treehouse Law LLP in Santa Monica. "But the truth is, humans do not emit and cannot detect pheromones, since humans lack a functioning vomeronasal orga...
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