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Law Practice

Mar. 10, 2025

Preparing company witnesses for trial: Psychological insights and practical strategies

With nuclear verdicts on the rise and increasing anti-corporate skepticism, defense attorneys must leverage psychology to prepare company witnesses and counter juror biases.

Preparing company witnesses for trial: Psychological insights and practical strategies
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With nuclear verdicts on the rise the stakes have never been higher for corporate defendants. From 2020 to 2023, the median nuclear verdict in the U.S. rose from $21 million to $44 million. See "Marathon Strategies, Corporate Verdicts Go Thermonuclear," 2024 Edition; see also U.S. Chamber of Commerce Institute for Legal Reform, "Nuclear Verdicts: Update on Trends Causes,...

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