Law Practice
Apr. 24, 2025
Understanding client needs and closing the deal: The competitive edge for modern lawyers
Thriving lawyers today pair legal skills with empathy, clear communication, and trust-building to turn consultations into committed clients.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
Success in the legal field now requires more than just technical expertise, given the growing commoditization of services and changing client expectations. Today, the lawyers who thrive are those who combine legal acumen with emotional intelligence, client-centered communication, and the ability to turn consultations into committed engagements.
Understanding what clients really want and knowing how to guide them from initial contact to a signed r...
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