Jul. 21, 2025
Curiosity pays: How simple shifts can boost law firm profits
See more on Curiosity pays: How simple shifts can boost law firm profits
Thomas Riebs
Founder
Traksjon
Thomas Riebs is the founder of Traksjon, a strategic business advisory firm that partners with law firms to help clients overcome business challenges.
When a partner at an AmLaw 100 firm recently asked the partners in her practice group to schedule quarterly "curiosity conversations" with key clients -- non-billable conversations focused on gaining a deeper and better understanding of the full scope of client businesses -- she faced resistance and skepticism. Eighteen months later, those same skeptical attorneys were celebrating a 22% jump in revenue from existing clients and significantly improved client satisfaction. The firm...
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