Ethics/Professional Responsibility
Jan. 2, 2026
SB 37: California's new attorney advertising and solicitation rules explained
Shant A. Karnikian
Managing Partner and Trial Attorney
Kabateck LLP
Phone: (213) 217-5000
Email: sk@kbklawyers.com
Loyola Law School
SB 37, signed as Chapter 645, Statutes of 2025, represents California's most comprehensive reform of attorney advertising regulations in recent history. Effective Jan. 1, 2026, the law enhances existing prohibitions on misleading advertisements while introducing a powerful new enforcement tool: private rights of action that allow consumers and competitors to bring civil lawsuits for violations.
The legislation targets three primary areas. First, it prohibits advertisements cont...
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