Entertainment & Sports
Dec. 23, 2025
How NIL is clearing legal hurdles and strengthening college athletics
In 2025, NIL rights transformed college sports, boosting athlete pay, fueling school revenue and reshaping recruitment--benefiting all divisions while normalizing a market worth more than $2 billion.
Frank N. Darras
Founding Partner
DarrasLaw
Email: frank@darraslaw.com
Western State Univ COL; Fullerton CA
Shutterstock
College athletics thrived in 2025 on and off the field
thanks to Name, Image and Likeness (NIL) rights, marking a dramatic evolution
that has both broadened athlete opportunities and strengthened institutional
prosperity.
The most recent go-ahead was signaled in June 2025, when Jud...
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