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Antitrust & Trade Reg.

Feb. 3, 2026

Judge signals Juul Altria antitrust case will proceed to trial

A federal judge said an antitrust challenge to Altria's stake in Juul should go to trial, rejecting summary judgment while expressing skepticism about plaintiffs' Clayton Act claims over acquired "assets" in his tentative order.

Attorneys for tobacco giants Altria and Juul Labs attempted to sway U.S. District Judge William H. Orrick at a hearing in San Francisco Monday, but he said he's planning to let an antitrust case over their recent merger go to trial.

Defendants moved for summary judgment, saying plaintiffs failed to meet the necessary standard to show the merger resulted from a conspiracy and would have anti-competitive effects.

"That's what mergers are. You stop competing 10...

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