Feb. 9, 2026
3 purchaser classes certified in Juul-Altria antitrust litigation
A federal judge certified multiple purchaser and reseller classes in an antitrust lawsuit alleging Juul's partial merger with Altria unlawfully reduced competition in the e-cigarette market.
Senior U.S. District Judge William H. Orrick granted plaintiffs' request to certify a class in an antitrust case against e-cigarette maker Juul over its partial merger with tobacco giant Altria.
The 2018 deal saw Altria take a 35% stake in Juul and pull its own line of e-cigarettes from the market in return.
Orrick certified three classes in a short order signed Feb. 5: one consisting of people or businesses who purchased Juul's products directly from the company,...
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