Apr. 30, 2026
From busy to billable: Time management strategies for business-generating lawyers
For many lawyers, the tension between billable work and business development is a constant and often frustrating reality. Firms reward hours billed, yet long-term success depends on a steady pipeline of new clients. The result is a familiar cycle: attorneys become consumed with immediate client demands, leaving little time for the activities that sustain and grow their practice.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
Many lawyers find themselves caught in a frustrating loop: client work expands
to fill every available hour, leaving little room for the business development
activities that would generate tomorrow's clients. When the caseload lightens,
the instinct is to catch up on other neglected tasks rather than invest in
marketing. Then, when the pipeline thins, the pressure to bill intensifies--and
the cycle starts again. Breaking out of this cycle requires more than goo...
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