Law Practice
Oct. 8, 2026
How AI changes networking
AI can help attorneys network more effectively by identifying valuable connections, preparing them for meaningful conversations and improving follow-up, but successful relationship-building still depends on distinctly human skills.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
Many professionals make critical mistakes when they first use artificial intelligence. They begin asking questions or giving AI tasks without first providing the context it needs to be useful.
Imagine AI as a new assistant who has just walked into your office. The assistant doesn't know you yet, your role in the firm or company, your areas of expertise, the services you provide, the industries you understand or the clients you serve. The assistant does not know what you are try...
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