Smile Brands Inc.
“My tagline is, ‘Culture drives compliance,’” said Smile Brands Inc. senior vice president and chief legal officer Victoria K. Harvey. “It’s trademarked.”
Harvey said the giant support services provider to dental groups likes to use three-word phrases.
“Our mission statement is ‘Smiles for Everyone,’ and our service platform is ‘G3,’ ‘Greeting, Guiding, Gratitude,’” said Harvey. “When... (continued)