Intellectual Property
Aug. 27, 1999
In-Store for Movie Violations
By Jerome M. Garchik When San Francisco visitors and shoppers tour the newly opened Sony Metreon "entertainment mall," they will see, among other attractions, a 40-foot, multiscreen video in the Discovery Channel Superstore that shows the sights and scenes of the city and its varied neighborhoods. This technically glitzy in-store display replays during store hours on a perpetual loop and is the latest trend in retail marketing.
Jerome M. Garchik
By Jerome M. Garchik
When San Francisco visitors and shoppers tour the newly opened Sony Metreon "entertainment mall," they will see, among other attractions, a 40-foot, multiscreen video in the Discovery Channel Superstore that shows the sights and scenes of the city and its varied neighborhoods. This technically glitzy in-st...
When San Francisco visitors and shoppers tour the newly opened Sony Metreon "entertainment mall," they will see, among other attractions, a 40-foot, multiscreen video in the Discovery Channel Superstore that shows the sights and scenes of the city and its varied neighborhoods. This technically glitzy in-st...
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