In Malcolm Gladwell's book "Blink," he explores the manner in which people's almost instantaneous "visceral" perceptual reactions influence their decision-making process, for both good and bad. He also discusses how the use of language and images can powerfully affect those perceptions and alter behavior. I believe that Gladwell's observations have profound implications for the mediation process and in particular with respect to the subjective nature of the influence that mediators exert...
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