Law Practice,
Intellectual Property
Dec. 21, 2020
Can businesses use third-party trademarks on their websites?
As the internet ever-increasingly becomes the default medium for advertising and commerce, businesses are pushing the boundaries of what is ethically and legally acceptable in advertising, employing search engine optimization tactics to increase their chances of showing up in your search results.





Josh Eichenstein
Founder
Eichenstein Law Firm P.C.
Email: Joshua@EichIPLaw.com
Southwestern Univ SOL; Los Angeles CA
Josh is a Los Angeles-based intellectual property attorney specializing in copyright, trademark, patent, and trade secret litigation. He was rated as one of Super Lawyers' Rising Stars in the field of Intellectual Property Litigation for the Southern California region from 2017 to 2023.
As the internet ever-increasingly becomes the default medium for advertising and commerce, businesses are pushing the boundaries of what is ethically and legally acceptable in advertising, employing search engine optimization tactics to increase their chances of showing up in your search results. Generally speaking, search engine optimization is the process of using keywords on your website, sometimes imperceptibly, so that your website appears prominently in search r...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In