Insurance,
Entertainment & Sports
Mar. 3, 2025
Deion Sanders' game-changing play: Disability insurance in college sports
Coach Deion Sanders' decision to purchase permanent total disability insurance for his players ahead of the 2024 Alamo Bowl underscores the growing trend in college sports to protect athletes' financial futures, offering valuable lessons for other programs on safeguarding key players in the age of NIL compensation.
Frank N. Darras
Founding Partner, DarrasLaw
Email: frank@darraslaw.com
Western State Univ COL; Fullerton CA
The University of Colorado Buffaloes recently lost the Alamo Bowl in late December 2024, but the team had already scored a big win off the field. Head coach Deion Sanders, a former NFL and MLB star, purchased additional permanent total disability insurance for players participating in the game, ensuring their financial protection in case of injury or sickness.
His knowledge of football plus the business side of sports provided an invaluable perspec...
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