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Entertainment & Sports,
Contracts

Apr. 18, 2025

How women athletes can harness NIL's momentum for long-term wealth

As professional salaries in women's sports remain underwhelming, female college athletes are uniquely positioned to maximize their earnings through NIL deals -- making strategic planning and legal guidance essential for sustaining long-term financial success.

Frank N. Darras

Founding Partner
DarrasLaw

Email: frank@darraslaw.com

Western State Univ COL; Fullerton CA

How women athletes can harness NIL's momentum for long-term wealth
Shutterstock

The rise of women's sports in the past decade owes much to college athletics and the Olympic Games. Popular sports like basketball, gymnastics, and softball have established enormous fan bases at top schools, and new name, image, and likeness (NIL) rights now allow players to market themselves to sponsors and secure lucrative endorsements.

Female college athletes whose sights are set on professional careers are at the most advantageous time in their sports' ...

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