Feb. 2, 2026
Patagonia v. Pattie Gonia: Why the outdoor brand is suing a drag queen for trademark infringement
Patagonia's lawsuit against drag queen Pattie Gonia raises a familiar trademark question--but in a context where advocacy, performance and commerce collide, the stakes are anything but routine.
Patagonia's lawsuit against drag performer and
environmental activist Pattie Gonia presents a trademark dispute at the
intersection of advocacy, performance and commerce. The legal question itself
is familiar: When does use of a name that began as expressive activity become
commercial trademark use? The surrounding context, however, makes the case more
complex than the doctrine alone might suggest.
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